How to CREATE demand through SEO
SEO if often seen strictly as a demand CAPTURE channel.
…and if you are just writing on your product, then I would agree.
BUT I would also argue that it can serve as a demand CREATION channel.
- RESEARCH 3 topics (solutions or pain points) among your target audience with existing demand (i.e. search volume)
- CRAFT product messaging that connects each of these themes to your product / service
- PUBLISH content and pages on these core themes every week and obtain good seo services to get them ranked
This helped Drift position “Conversational Marketing” against “Chatbots”
This has caused me to purchase courses on product building when I was searching for “executive coaching”
Of course this looks a bit different company to company and market to market.
But there are examples of success using this framework everywhere you look.