• Skip to content

Matt Vazquez Consulting

Tech SEO & Content Marketing Consultant - Helping marketing teams drive leads & revenue with targeted content

  • Organic Demand Gen Newsletter
  • Services
  • Let’s Connect

admin / November 22, 2022

How to CREATE demand through SEO

How to CREATE demand through SEO

SEO if often seen strictly as a demand CAPTURE channel. 

…and if you are just writing on your product, then I would agree.

BUT I would also argue that it can serve as a demand CREATION channel.

If you…

  • RESEARCH 3 topics (solutions or pain points) among your target audience with existing demand (i.e. search volume)
  • CRAFT product messaging that connects each of these themes to your product / service
  • PUBLISH content and pages on these core themes every week

This helped Drift position “Conversational Marketing” against “Chatbots”

This has caused me to purchase courses on product building when I was searching for “executive coaching”

Of course this looks a bit different company to company and market to market.

But there are examples of success using this framework everywhere you look.

Filed Under: Uncategorized

Copyright © 2023 · Digital Pro on Genesis Framework · WordPress · Log in